As a YouTube creator, you’ve probably heard the advice: “Post on weekends when people have more free time!” But what if I told you that this conventional wisdom might be hurting your channel more than helping? It turns out that Saturdays, one of the so-called “prime times” for uploading can actually work against you.
The Hidden Downside of Posting on Saturdays
At first it sounds odd. After all, weekends are when people are off from work and school, hence they ought to have more time to search YouTube. Not precisely. The issue is how differently individuals use YouTube on weekends than throughout the week.
Here’s what happens:
1. Increased Competition Means Lower Visibility
Creators who follow the “weekend posting” myth all rush to upload their videos on Saturdays, leading to a crowded field. With so many new videos being published at once, the competition for attention skyrockets. Unless your video has an established audience ready to engage, it may get buried under the flood of fresh content.
2. Viewers’ Attention Is Scattered
Unlike weekdays, when people scroll through YouTube during lunch breaks, commutes, or after work, Saturdays are unpredictable. Some viewers are out running errands, some are spending time with family, and others are unplugging entirely. The idea that everyone is just sitting at home watching YouTube isn’t as true as it seems.
3. The Monday Binge Effect
Data suggests that many viewers actually catch up on YouTube content on Monday mornings or weekday evenings. Why? Because weekdays follow a more structured routine. People often start their week looking for inspiration, news, or entertainment while easing into their tasks. If you post on a Saturday, by Monday, your video might already be buried under newer uploads, making it less likely to be recommended.
Finding Your Best Posting Time
What then is the golden window for views if Saturdays are not it? Actually, there is no one-size-fits-all response. Data-driven insights catered to your audience can help you figure out the ideal posting time.
That’s where tools like LenosTube’s Best Time To Post on YouTube Video Calculator come in handy. This tool lets you look at audience behavior and find precisely when your viewers are most engaged. Real data allows you to make wise judgments rather than mindlessly following broad advice.
How to Test the Best Posting Time for Your Channel
If you’re skeptical, here’s how you can run your own experiment:
Check Your YouTube Analytics
Go to YouTube Studio > Analytics > Audience.
Check the viewers graph.
Identify any patterns are they more active on weekday evenings? Early mornings?
Use LenosTube’s Best Time To Post Calculator
Input your location and analyze the suggested optimal times.
Compare these insights with your analytics.
A/B Test Your Posting Schedule
Post similar videos on different days/times over a few weeks.
Monitor performance metrics like watch time, engagement, and impressions.
Adjust accordingly and see if shifting away from Saturdays improves results.
Conclusion
Instead of defaulting to weekends, take control of your posting schedule based on your audience’s actual habits. Using LenosTube’s Best Time To Post on YouTube Video – Calculator ensures you’re not guessing you’re making strategic, data-driven choices.
So before you schedule your next upload, ask yourself: Am I posting at the right time, or am I just following outdated advice? Your views and your channel’s success may depend on it.
